Privacy Policy

Effective date: 1 March 2026 · Link'dUp™

1. Who We Are

Link'dUp™ ("we", "us", "our") operates the website at officiallinkdup.com and runs prize competitions and entertainment content for UK and Ireland audiences. Our contact address is:

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We collect the following personal data in connection with our services:

• Competition entries: Full name, email address, date of birth, phone number (optional), and your answer to the skill question
• Payment data: Processed securely by PayPal. We do not store card or payment details. PayPal's privacy policy applies to payment processing.
• Contact and enquiry forms: Name, email address, and the content of your message
• Show applications: Name, contact details, social media handles, and any other information you choose to provide
• Website usage: Anonymous analytics data including pages visited, time on site, and device type

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and validate your competition entry
• To contact you if you are a competition winner
• To fulfil the prize if you win, including sharing necessary details with travel or accommodation providers
• To respond to enquiries and messages you send us
• To review applications to appear on the show
• To comply with our legal obligations
• To send marketing communications where you have consented to receive them

4. Legal Basis for Processing

• Contract: Processing your competition entry and fulfilling prizes
• Legitimate interests: Responding to enquiries, operating the website, preventing fraud
• Consent: Marketing communications (you can withdraw consent at any time)
• Legal obligation: Complying with applicable laws

5. Data Sharing

We do not sell your personal data. We share your data only in the following limited circumstances:

• PayPal: For secure payment processing. PayPal's privacy policy governs their use of your data.
• Prize suppliers: If you win a competition, we may share your name and contact details with airlines, hotels, or other prize fulfilment partners solely to arrange your prize.
• Formspree: Contact form submissions are processed via Formspree, a third-party form service.
• Legal requirements: We may disclose your data where required by law or to protect our legal rights.

6. Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Competition entries: Retained for 12 months after the competition closes, then deleted
• Winner data: Retained for 7 years for tax and accounting purposes
• Contact enquiries: Retained for 2 years
• Show applications: Retained for 12 months

7. Your Rights

Under UK GDPR you have the following rights:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data in certain circumstances
• Right to restriction: Request we limit how we use your data
• Right to object: Object to processing based on legitimate interests
• Right to data portability: Request your data in a portable format
• Right to withdraw consent: Withdraw marketing consent at any time

To exercise any of these rights, email us at hello@officiallinkdup.com. We will respond within 30 days.

8. Cookies

We use cookies to ensure our website functions correctly and to understand how it is used. See our Cookie Policy for full details.

9. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Payment data is handled exclusively by PayPal using industry-standard encryption.

10. Third-Party Links

Our website contains links to third-party websites including YouTube, Instagram, TikTok, and our payment processor PayPal. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

11. Children

Our website and competitions are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of our website following any changes constitutes acceptance of the updated policy.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

14. Contact

For any privacy-related queries: hello@officiallinkdup.com