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Who We Are

Born on the streets

Two friends who decided the UK and Ireland needed more real, raw, unfiltered entertainment. No studios. No scripts. No safety net. Just Link'dUp™.

Meet the Hosts

The people behind the show

Elmo — Founder of Link'dUp™
84K Followers
Founder

Elmo

Founder · TV Host · Fashion Model · Entrepreneur

Elmo is an Irish model, TV personality, and the creative force behind Link'dUp™. With a background in fashion — including working with BoohooMAN and walking runways internationally — Elmo brings a unique mix of style, energy, and street-smart creativity to everything he builds.

As a former national TV contestant and press-featured personality, he's now channelling his charisma into creating viral, culture-rich content that connects with Gen Z and Millennial audiences across the UK and Ireland.

"I've always loved storytelling — Link'dUp™ lets me bring real people into the spotlight, and have fun doing it."
Aaron — Co-Founder of Link'dUp™
625K Followers
Co-Founder

Aaron

Co-Founder · Entertainer · Reality TV Personality · Creator

Aaron is an all-round entertainer — from singing and dancing on stage to making bold moves in the world of reality TV, he brings unmatched charisma to Link'dUp™. With hundreds of thousands of social followers and a strong performance background, Aaron drives the energy of the show forward.

His passion for creating fun, unpredictable content and his natural connection with audiences makes every episode feel genuinely alive.

"We're not just making a show — we're starting something new. It's about joy, spontaneity, and making people feel seen."
Our Mission

Real people.
Real reactions.

We believe the best content comes from genuine, unscripted human moments. Link'dUp™ exists to capture those moments and share them with the world.

Authentic

No scripts, no actors, no staged reactions

Community

Built with our audience, not just for them

Bold

We go where other shows won't

UK & Ireland

Made here, watched everywhere

625K+Aaron's Instagram following
84K+Elmo's Instagram following
5Episodes live and growing
4Press features: Belfast Telegraph, Belfast Live, WeAreTyrone, Northampton Chronicle
The Story

How Link'dUp™ started

It started with a simple question: why is most UK entertainment so polished, so produced, so safe? We wanted something that felt alive — something that could only happen once, that you couldn't write in a writers' room.

So we hit the streets. No budget. Just a camera, some ideas, and the willingness to be completely unpredictable. What happened surprised us just as much as the people we approached.

Link'dUp™ grew organically — episode by episode, share by share — until we had a community that genuinely wanted to be part of what we were building. Five episodes live, featured in the Belfast Telegraph, Belfast Live, WeAreTyrone, and Northampton Chronicle, with more in production right now.

Now we're taking the next step. A proper home base. Real competitions. Brand partnerships. This is just the beginning.

Be part of the story